Your information
PRIVACY POLICY
Last updated: 21 September 2026
LS Media, trading as Local Ads, respects your privacy. This policy explains what personal information we collect, why we use it and the choices available to you.
Who is responsible for your information?
LS Media, trading as Local Ads, is the data controller. For privacy questions or requests, email localads@ls-media.co.uk or contact us by WhatsApp on 07786 555045.
Information we may collect
- Your name, business name and job title.
- Your email address, telephone number and postal address where relevant.
- Details of your enquiry, advertising booking, artwork and correspondence.
- Invoice, payment and transaction records. We do not store full card details.
- Basic technical information needed to operate and secure the website.
- If you accept analytics cookies: information about website visits, pages viewed, device type, approximate location and actions such as enquiry or contact clicks.
- If you request the media pack: your chosen edition or area and whether you separately consented to receive marketing emails.
How we collect information
We receive information when you contact us by email, WhatsApp or telephone, request a printed copy, send artwork, make a booking or become a customer. The quick-enquiry form on this website prepares a WhatsApp message on your device; the website does not store the completed form before you choose to send it through WhatsApp. If you request the downloadable media pack, the details you enter and your marketing-consent choice are securely recorded so we can provide the pack and respond appropriately.
Why we use your information
- To answer enquiries and provide quotations.
- To arrange, design, invoice and deliver advertising services.
- To manage customer relationships and keep appropriate business records.
- To meet accounting, tax and other legal obligations.
- To protect the website and prevent misuse.
- With your consent, to understand website use and measure advertising enquiries through Google Analytics.
- To provide the media pack you request and, only where you tick the optional consent box, to send occasional deadline reminders, availability, offers and local advertising advice.
We rely on steps taken at your request before entering a contract, performance of a contract, our legitimate business interests and compliance with legal obligations, depending on the purpose. Promotional email is based on your consent; requesting the media pack does not require marketing consent, and you can withdraw it at any time.
Who we share information with
We only share information where necessary with service providers involved in running the business, such as printers, distribution providers, payment, accounting, email, website hosting, analytics and IT suppliers, including Google Analytics where you consent, or with professional advisers and public authorities where legally required. We do not sell your personal information.
How long we keep information
We keep information only for as long as needed for the purpose collected. Enquiry and customer correspondence is reviewed periodically. Financial and transaction records are normally retained for six years after the relevant accounting period, in line with UK record-keeping requirements.
Your rights
Depending on the circumstances, you may ask for access to your information, correction, deletion, restriction, portability or object to its use. You may also withdraw consent where consent is the basis used. Contact us using the details above and we will respond in accordance with data-protection law.
If you are unhappy with how we handle your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
Other websites and policy changes
Our website links to services such as WhatsApp. Those services have their own privacy practices. We may update this policy when the website, our services or legal requirements change; the date above shows the latest revision.
